rb-2
Robert Balmaseda
President, Founder
Colin Bayer
Colin Bayer
Manager, Front-End Engineering
Eric Bradford
Eric Bradford
Technical Architect
Chris Brown
Christopher Brown
Director of Engineering, Technical Architect
Michelle Chow
Michelle Chow
Senior Web Developer
Chris Gatewood
Chris Gatewood
Executive Creative Director
Jaime Lutz
Jaime Lutz
Manager, Client Services
Peter Montgomery
Peter Montgomery
Director, Client Services
Steve Nelson
Vice President, Strategy
Milena Pavlova
Milena Pavlova
Senior Software Engineer
Andrew Schmeling
Andrew Schmeling
Executive Creative Director
su-1
Susie Unseld
Manager, Client Services
Tony Vallone
Tony Vallone
Senior Web Developer

VeloWerks Engagement Process

How We Get It Done.

Today, A “digital solution” can mean a multitude of things. But no matter what we’re developing, from web sites to marketing campaigns to AI to IoT and everything in between, our methodology remains constant. A core element of our process is continual, tight collaboration with our clients, which ensures us the ability to deliver solutions that exceed expectations while meeting timelines and budgets.

Engage

WHAT IS THE CHALLENGE?

Our Engagement team begins with one simple but often overlooked step – we listen. We want to hear from our clients about their challenges, marketing goals, objectives, and needs. During this time, we also provide clients with our industry insights and expertise, engaging in a dialogue designed to help us ultimately both come to the best solution.

Discover

WHAT IS THE SOLUTION?

Our Engagement team works closely with our clients through interviews, data reviews, and thorough research including competitive, audience and market analyses. This leads to developing a concise plan to best address the business and marketing goals. We also begin to develop key foundational documents that will set a course for the project and act as the compass and roadmap by which the project is guided.

Design

MAKING THE PLAN A REALITY.

Next, our Engagement team develops the detailed experience designs that bring the Strategy and Roadmap to life. These designs can take a wide variety of formats, including wire-frames, technical designs, marketing concepts, visual designs, copy decks, and media plans. Regardless of what is designed, it will be fully developed in the next phase.

Build

DEVELOPING THE SOLUTION.

When everyone is on board with the completed experience designs, it’s time for the rubber to meet the road. Our strategists, creatives, technologists, project managers, and client work as a tightly knit team to move ahead to build the solution. We share our progress early and often, in order to make shifts in the work swiftly, if necessary.

Release

BRINGING THE SOLUTION TO MARKET.

When the project is finished and ready for launch, we take efforts to reveal it to our audience in the most effective and engaging manner. From finding the proper media mix to ensuring backend pieces are running in complete harmony, every contingency is planned for.

Iterate

CONTINUOUSLY IMPROVING TO ENSURE SUCCESS.

Nothing in digital is static, and our work is no exception. Websites can continually be optimized for maximum performance as we learn from our visitors, just as marketing campaigns can be tuned through testing and learning. It’s our belief that every piece of work we put into the digital ecosystem can be improved upon by studying the results and the data it generates.

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